Selling your property can be a nerve wracking time. The team at R&W Seaforth/Balgowlah have strategies to make this transition as smooth as possible. This article outlines the importance of quality advertising, promotion & exposure to the correctly targeted market, This is just one of the components in achieving your dream result.
Everybody is after their “dream price” and there are a number of important factors in need of consideration in order to achieve your dream price. Aside from selecting your agent, the decision on what marketing campaign will obtain the best result is one of the most important decisions a seller undertakes prior to placing their property on the market.
It makes sense that the more people that see your property advertised should lead to more viewings and hopefully more interested parties therefore creating competition and the best price. So, how do we choose a marketing campaign that is appropriate & effective for our home?
A combination of basic research, common sense & the right guidance can assist sellers in selecting a marketing plan. It’s all about getting the right buyers to interact with your property & stimulating their senses.
The internet has become one of the leading sources for buyer enquiry since its coming of age.
Ask your prospective agent what websites your property will be advertised on and also what style of package on each website. For example, some sites offer premium packages whereby your property will appear towards the top of the search, obviously these packages generate more hits. Does your property need to be advertised internationally or targeted towards specific countries who’s buyers have tastes that will complement your property?
Also enquire as to the number of hits generated on the agent’s personal website on a monthly basis. The more people that see your property on the internet, the greater the opportunity of creating competition between buyers. That’s great if an agent has a lot of hits, but are they qualified hits? If your agent specialises in units they’ll have plenty of buyers, but not the right buyer who is looking for a prestige family home.
A quality sign board will also be a source of quality enquiry. It makes sense that enquiries generated from the sign board already are familiar with the location, neighbourhood and are interested in the property judging from outside appearances. Sign boards are an important part of real estate marketing. Enquiries generated by sign boards are generally of a higher quality than many other forms of advertising. Even if you live in a quiet street, we recommend a signboard as it makes sense that those buyers wanting to live in quiet streets are looking in them for their future home.
Newspaper Display Adverts
Whilst newspaper display advertising can be expensive at times, when you compare your outlay to your hopeful returns it is soon warranted. For example, display advertising “hits the masses.” It can attract more interested parties, more competition and if your property is being auctioned, more bidders. Often an extra 1 or 2 bids can add many thousands of dollars to your sale price. For further information about our contacts at Domain, Real estate.com.au, The Manly Daily, News Local etc. please give the team a call.
Quality Brochures & Window Displays
If your agent is preparing a brochure for your property ensure that is of quality. Professional photography, quality copywriting and clear details are all important factors. The team at R&W Seaforth/Balgowlah offer a range of options for this to suit all budgets.
Whilst brochures don’t always attract more inspections, they do assist interested parties remember your property and prepare them for their level of interest and can assist in determining the size of their offer or bid.
There are many more promotions that we offer. If you want to know more about what the right mix of advertising is for your property & how we go about achieving the dream price for so many of our vendors, give the team at R&W Seaforth/Balgowlah a call on 9948 7080.